What Schema.org and structured data are

In short

Schema.org is special markup you use to label a page's content so search engines understand its meaning: where the price is, the review, the author, the recipe. People can see this anyway, but a robot needs it spelled out.

What it gives you

Marked-up pages get a richer look in search: rating stars, price, availability, answers right under the link. That kind of result stands out and pulls more clicks. In effect you take up more space on screen without moving up in position.

The tie to AI search

ChatGPT, Perplexity and Google AI read structured data to quickly grasp what a page is about and whether they can cite it. Clear markup raises the odds an AI pulls its answer from your site rather than someone else's.

Common mistakes

No markup at all - the search engine guesses the meaning itself
Markup exists but has errors, so Google ignores it
Marking up things not on the page - that can earn a penalty

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FAQ

Do I need to know how to code?

Basic markup (organization, article, FAQ) can be added with ready-made blocks. Complex types are better left to a developer, but you can start on your own.

How do I check my markup?

The free SEO Nerve audit finds structured data on your page and suggests which types are worth adding.

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