What broken links are and how they hurt your site

In short

A broken link is a link that leads nowhere: a person clicks and lands on a 404 error page instead of the content they wanted. Broken links can be internal (to your own site) or external (to someone else's).

How they hurt

A person who hits a 404 instead of a product or article usually just leaves. The search engine also wastes its crawl budget on these pages and sees a site that is poorly maintained. Lots of broken links signal neglect.

Where they come from

A page was deleted or renamed but links to it stayed. An external site you linked to shut down. A typo in the address. Broken links pile up the older a site gets and the less often it is checked.

Common mistakes

Check how this looks on your site

A free 30-second audit shows whether everything is fine on your site.

Check your site for free

FAQ

Is a 404 always bad?
The 404 page itself is fine - you should have one. The problem is links that people actually follow leading to it. A random visit does no harm, but a link in your menu or text does.
How do I find broken links?
The free SEO Nerve audit checks the links on your page and shows which ones lead to errors or are unreachable.